VIVINIA by Vidhi Mehra

If your designs could speak, what would they say?

Our commitment lies in offering high-quality designs at affordable rates, creating jewelry that mirrors the elegance of authentic pieces and serves as a versatile accessory for daily wear, travel, or special occasions. Our jewelry line, celebrated for its intricate craftsmanship using silver, alloy, and semi-precious stones, has earned acclaim among Bollywood celebrities and discerning customers worldwide. 

What are the signature elements in your designs?

Emphasizing creativity and unique design, often reflecting personal or cultural artistry. Using traditional & non-traditional materials such as Kundan, Polki, Meenakari, Semi Precious Stone & Zircons to create distinctive pieces. Incorporating striking shapes and forms that stand out and often defy conventional jewelry aesthetics. Featuring elaborate craftsmanship, detailed engravings, or intricate settings that showcase high levels of skill. Designing items that serve as focal points or conversation starters, often characterized by their size, complexity, or design innovation. Employing different textures and finishes to create contrast and visual interest. Integrating elements that draw from historical, cultural, or personal symbolism, adds depth and meaning to the piece. Offering bespoke or made-to-order designs that cater to individual tastes and preferences, often involving personal input from the wearer. These elements help create art jewelry that is not only visually stunning but also deeply personal and unique.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

The collection we are most proud of is the Inayat Collection. This collection holds a special place in our hearts as it embodies the essence of heritage, culture, and values that are central to our brand. The Inayat Collection speaks volumes about the rich cultural heritage and timeless traditions that inspire our designs. The designs are a tribute to the opulence and grandeur of the past, capturing the essence of historical artistry. What makes the Inayat Collection truly remarkable is its ability to make any woman feel a sense of pride and confidence. The regal elegance and sophistication of the pieces ensure that every wearer feels elevated, with her head held high. The collection is not just about adornment; it’s about celebrating the inner strength and beauty of a woman, allowing her to express her identity with grace and dignity.

Where do you find inspiration for your designs?

VIVINIA by Vidhi Mehra has all jewelry designed majorly by Vidhi & part of it by various skilled artisans from across India. Our rich Indian history and cultural heritage includes ancient artifacts, traditional textiles, and embroidery, with their rich patterns and vibrant colors, form a great source of inspiration. Visiting different parts of the world and exploring their traditional crafts and jewelry-making techniques provide fresh ideas and perspectives continuously. Seeing how different cultures interpret jewelry can spark new and unique designs and often trigger the part of the mind that generates uniqueness

Which designer in the world inspires you?

Sabyasachi

Share a memorable "aha" moment from your design career.

The aesthetics and colors we utilized for this collection provided a unique opportunity to elevate our creativity to new heights. We were captivated by the beauty of our own vision and the resulting finished pieces. Each piece exuded both character and beauty, leaving us truly mesmerized.