Vaaya

If your designs could speak, what would they say?

Timeless, Elegant, Artisanal

What are the signature elements in your designs?

Minimal silhouettes, high grade handwoven fabrics from different parts of India, classic and timeless patterns, unconventional handwork using traditonal techniques, vibrant colour palettes

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

Ritual because of its timeless appeal for festive and occasion wear

Where do you find inspiration for your designs?

Our inspiration comes from the real, everyday needs of Indian women of all shapes and sizes. We design with their preferences in mind—the silhouettes they love, the colors and patterns they connect with, and their desire for timeless pieces they can return to again and again. Comfort is key, too; each piece is crafted to feel as good as it looks, so our customers can celebrate style without compromising on ease.

Which designer in the world inspires you?

Sanjay Garg, Suket Dhir, Rina Singh, Eileen Fisher, Issey Miyake

Share a memorable "aha" moment from your design career.

Post the success of Heeramandi: when Sonakshi Sinha chose to wear our Surmayee set for a shoot, loved it so much that didn't want to get out of it and decided to wear it for all 6 interviews after the shoot. Really validated our idea of making comfortable yet beautiful clothing that you never feel like getting out of