Ruby Raang

If your designs could speak, what would they say?

If our designs could speak, they would eloquently express a blend of culture, tradition, and ethnicity, while embodying modernity and chic sophistication. Created by three generations, our pieces resonate clearly with all who encounter them. They pay homage to the impeccable craftsmanship our country proudly boasts.

What are the signature elements in your designs?

The most important element in the designing process is undoubtedly Kundan. It serves as the cornerstone of the majority of our designs and showcases our expertise in intricate craftsmanship.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

Choosing a single standout collection is nearly impossible, but if we must, we would highlight the PROPER PATOLA collection. This collection was particularly fulfilling from a creative standpoint as it involved extensive experimentation with various hues and colors. The innovative approach and the resulting designs made it one of the most rewarding projects in our portfolio.

Where do you find inspiration for your designs?

Inspiration for our designs comes from a diverse array of sources. We draw heavily from our rich cultural heritage, exploring traditional motifs, techniques, and materials that have stood the test of time. Additionally, we find inspiration in contemporary art and fashion trends, which help us blend classic elegance with modern sensibilities. Travel also plays a significant role, as experiencing different cultures and landscapes provides fresh perspectives and ideas. Engaging with nature, observing architectural marvels, and studying historical artifacts further enrich our creative process. Ultimately, our goal is to merge these varied influences into designs that are both timeless and innovative.

Which designer in the world inspires you?

Vera Wang

Share a memorable "aha" moment from your design career.

"One of the most memorable ""aha"" moments in my design career happened when a groom arrived at the last minute, seeking a custom design for his wedding. At the time, our focus had primarily been on women, and we had not yet ventured into men's jewelry. Observing the groom’s urgency and the unique needs of his situation, we realized there was a significant gap in the market. This experience inspired us to develop a new collection specifically for men, blending our signature style with fresh, tailored designs. It was a pivotal moment that not only allowed us to address a pressing need but also expanded our brand’s reach and versatility. This shift opened up exciting new opportunities and reaffirmed the importance of staying responsive to our clients’ needs."