Rashika Sharma

Rashika Sharma is a brand that represents modern India, blending contemporary innovation with India's rich heritage of draped forms and traditional artistry. With a minimalist yet effective design philosophy, Rashika Sharma focuses on solid colors and floral embroidery, employing quintessential techniques of craftsmanship passed down through generations. These elements are made globally relevant through the brand’s refined cuts, construction, and finishes. A fashion design graduate from Pearl Academy, New Delhi, Rashika Sharma believes that the building blocks of every outfit are deeply personal. The brand strives to produce modern luxury women’s wear that seamlessly combines traditional artistry with contemporary silhouettes. By integrating western influences into Indian garments, Rashika Sharma has created a signature style of contemporary luxury Indian wear.

Birthplace

New Delhi

Birthdate

1st March 1996

Educational Qualification

BA(Hons) in Fashion Design

Founding data/year of the brand

2020 | New Delhi

If your designs could speak, what would they say?

The perfect amalgamation of modern and classic.

What are the signature elements in your designs?

Ruffles, Floral Prints and Hand Embroidery

Which celebrity or personality do you dream of dressing?

Kriti Sanon,Katrina Kaif,

Which collection are you most proud of, and why?

Our Spring Summer 2021 collection, Aaina, holds a special place in our hearts. Created during the immense challenges of India's second COVID wave, it stands as a testament to the strength and dedication of our team. Despite facing personal and professional hardships, including the loss of loved ones, we persevered. The success of Aaina was truly remarkable. This collection, launched just a year after our inception, continues to garner repeat orders, a testament to its enduring appeal. Aaina not only marked a significant milestone but also propelled us forward on our journey. We will forever be grateful for this collection and the immense pride it brings.

Where do you find inspiration for your designs?

I am grateful to have traveled the world a lot. And I like picking up inspiration from my travels around the world.

Which designer in the world inspires you?

I Love Anita Dongre for her craftsmanship. I also love Gemy Maalouf and Marchesa for the dramatic ruffles and statement looks.

Share a memorable "aha" moment from your design career.

While assisting Rahul Mishra in Paris (2018), I volunteered to alter crucial pieces before his show. His trust, despite me being a student, and his invaluable advice on preparation (always have backup plans!) have stayed with me ever since. It was a lesson in resilience, teamwork, and the realities of the fashion world – a turning point for my career.