OMI

Mom-daughter duo Ruchi Malhotra and Medha took the ties to another level by making business sense out of it, creating simple, functional, and comfortable apparel for Indian women. When a woman is comfortable in her outfit, she radiates her best smile- that’s the simple ethos behind the brand. Our clothing allows a woman to celebrate her curves and not be conscious about them. Ruchi’s dedicated interest in textiles & details gives a unique identity to their label. Medha is a Graphic Designer from the National Institute of Design, Ahmedabad, and brings to the table her knowledge of color, composition, and patterns.