Dania Siddiqui

If your designs could speak, what would they say?

Our evokes a sense of contemporary elegance and sophistication. With a name that suggests a personal and possibly eponymous touch, it likely carries an air of exclusivity and attention to detail. This brand might appeal to individuals who value unique, well-crafted items, whether in fashion, lifestyle products, or other luxury goods. Our designs also signify a blend of cultural influences, given the multicultural resonance of the name. This might hint at a product line that merges traditional craftsmanship with modern design, offering a fusion of heritage and innovation. The brand's narrative could focus on authenticity, quality, and a curated aesthetic, appealing to a discerning clientele.

What are the signature elements in your designs?

Draping, silhouettes, hand-embroidery.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

"NEFER" - This collection holds a special place in my heart, embodying the elegance and power of the ancient queen Nefertiti, who served as its inspiration. Crafted to make women feel confident, beautiful, and comfortable in their own skin, it merges handcrafted luxury with everyday comfort. Each piece represents timeless craftsmanship and a woman's innate style. Named "Nefer" in reverence to the Land of the Nile, the collection showcases silhouettes featuring techniques such as draping, pleating, and gathering. Adorned with crystal and pearl embellishments on metallic foiled fabrics, the designs exude a sensuous yet regal allure.

Where do you find inspiration for your designs?

I'm inspired by the timeless elegance of old-world charm and ancient fashion, where women embraced flowing fabrics and silhouettes. In those times, fashion wasn't just about appearance, it was a form of self-expression and comfort. The graceful drapery, intricate designs, and luxurious textiles reflect a deep appreciation for beauty and individuality. This connection to the past enriches my personal style, allowing me to blend historical influences with contemporary fashion.

Which designer in the world inspires you?

Ellie Saab, Madam Grès, Garavani Valentino

Share a memorable "aha" moment from your design career.

When Karisma Kapoor wore one of our designs for her opening scenes in Murder Mubarak.